Marketing and market research
General data
Course ID: | ERASMUS>EKO16 |
Erasmus code / ISCED: | (unknown) / (unknown) |
Course title: | Marketing and market research |
Name in Polish: | Marketing and market research |
Organizational unit: | Stanisław Staszic State University of Applied Sciences in Piła |
Course groups: | |
ECTS credit allocation (and other scores): |
2.00
|
Language: | English |
Full description: |
The course covers terminology explaining the essence of marketing, along with its instruments. During the classes, the essence of market research and ways to use it are explained. The research methods discussed will allow the student to independently use the techniques in order to obtain information from the market. Learning outcomes: KNOWLEDGE: It characterizes the relationship between SMEs and market institutions pointing to the special role of communication. SKILLS: Analyzes phenomena and processes in the SME sector on a micro-mezo and macroeconomic scale. SOCIAL SKILLS: 1/ Has social and interpersonal communication skills. Can communicate orally and in writing including the use of business English. 2/ Works and collaborates with others according to the principles of respect and tolerance for diverse societies |
Classes in period "Winter semester 2020/2021" (past)
Time span: | 2020-10-01 - 2021-02-21 |
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MO TU W TH FR |
Type of class: |
Final grade, 10 hours
|
|
Coordinators: | Katarzyna Orfin-Tomaszewska | |
Group instructors: | (unknown) | |
Students list: | (inaccessible to you) | |
Examination: | Final rating |
Classes in period "Summer semester 2020/2021" (past)
Time span: | 2021-02-22 - 2021-09-30 |
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MO TU W TH FR |
Type of class: |
Final grade, 10 hours
|
|
Coordinators: | Katarzyna Orfin-Tomaszewska | |
Group instructors: | (unknown) | |
Students list: | (inaccessible to you) | |
Examination: | Final rating |
Classes in period "Winter semester 2021/2022" (past)
Time span: | 2021-10-01 - 2022-02-20 |
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MO TU W TH FR |
Type of class: |
Final grade, 10 hours
|
|
Coordinators: | Katarzyna Orfin-Tomaszewska | |
Group instructors: | (unknown) | |
Students list: | (inaccessible to you) | |
Examination: | Final rating |
Classes in period "Summer semester 2021/2022" (past)
Time span: | 2022-02-21 - 2022-09-30 |
Navigate to timetable
MO TU W TH FR |
Type of class: |
Final grade, 10 hours
|
|
Coordinators: | Katarzyna Orfin-Tomaszewska | |
Group instructors: | (unknown) | |
Students list: | (inaccessible to you) | |
Examination: | Final rating |
Classes in period "Summer semester 2023/2024" (in progress)
Time span: | 2024-02-19 - 2024-09-30 |
Navigate to timetable
MO TU W TH FR |
Type of class: |
Final grade, 10 hours
|
|
Coordinators: | Katarzyna Orfin-Tomaszewska | |
Group instructors: | Katarzyna Orfin-Tomaszewska | |
Students list: | (inaccessible to you) | |
Examination: | Final rating |
Copyright by Stanisław Staszic State University of Applied Sciences in Piła.