Stanisław Staszic State University of Applied Sciences in Piła - Central Authentication System
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Marketing and market research

General data

Course ID: ERASMUS>EKO16
Erasmus code / ISCED: (unknown) / (unknown)
Course title: Marketing and market research
Name in Polish: Marketing and market research
Organizational unit: Stanisław Staszic State University of Applied Sciences in Piła
Course groups:
ECTS credit allocation (and other scores): 2.00 Basic information on ECTS credits allocation principles:
  • the annual hourly workload of the student’s work required to achieve the expected learning outcomes for a given stage is 1500-1800h, corresponding to 60 ECTS;
  • the student’s weekly hourly workload is 45 h;
  • 1 ECTS point corresponds to 25-30 hours of student work needed to achieve the assumed learning outcomes;
  • weekly student workload necessary to achieve the assumed learning outcomes allows to obtain 1.5 ECTS;
  • work required to pass the course, which has been assigned 3 ECTS, constitutes 10% of the semester student load.
Language: English
Full description:

The course covers terminology explaining the essence of marketing, along with its instruments. During the classes, the essence of market research and ways to use it are explained. The research methods discussed will allow the student to independently use the techniques in order to obtain information from the market.

Learning outcomes:

KNOWLEDGE: It characterizes the relationship between SMEs and market institutions pointing to the special role of communication.

SKILLS: Analyzes phenomena and processes in the SME sector on a micro-mezo and macroeconomic scale.

SOCIAL SKILLS: 1/ Has social and interpersonal communication skills. Can communicate orally and in writing including the use of business English. 2/ Works and collaborates with others according to the principles of respect and tolerance for diverse societies

Classes in period "Winter semester 2020/2021" (past)

Time span: 2020-10-01 - 2021-02-21
Selected timetable range:
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Type of class:
Final grade, 10 hours more information
Coordinators: Katarzyna Orfin-Tomaszewska
Group instructors: (unknown)
Students list: (inaccessible to you)
Examination: Final rating

Classes in period "Summer semester 2020/2021" (past)

Time span: 2021-02-22 - 2021-09-30
Selected timetable range:
Navigate to timetable
Type of class:
Final grade, 10 hours more information
Coordinators: Katarzyna Orfin-Tomaszewska
Group instructors: (unknown)
Students list: (inaccessible to you)
Examination: Final rating

Classes in period "Winter semester 2021/2022" (past)

Time span: 2021-10-01 - 2022-02-20
Selected timetable range:
Navigate to timetable
Type of class:
Final grade, 10 hours more information
Coordinators: Katarzyna Orfin-Tomaszewska
Group instructors: (unknown)
Students list: (inaccessible to you)
Examination: Final rating

Classes in period "Summer semester 2021/2022" (past)

Time span: 2022-02-21 - 2022-09-30
Selected timetable range:
Navigate to timetable
Type of class:
Final grade, 10 hours more information
Coordinators: Katarzyna Orfin-Tomaszewska
Group instructors: (unknown)
Students list: (inaccessible to you)
Examination: Final rating

Classes in period "Summer semester 2023/2024" (in progress)

Time span: 2024-02-19 - 2024-09-30
Selected timetable range:
Navigate to timetable
Type of class:
Final grade, 10 hours more information
Coordinators: Katarzyna Orfin-Tomaszewska
Group instructors: Katarzyna Orfin-Tomaszewska
Students list: (inaccessible to you)
Examination: Final rating
Course descriptions are protected by copyright.
Copyright by Stanisław Staszic State University of Applied Sciences in Piła.
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